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The inside line on New York fashion

Nice Melons, Burton




    Before October becomes awash in pink for breast cancer awareness, Burton shared with us their Boarding for Breast Cancer 2009 fundraising intiative: the "Save the Melons" tank.

    In conjunction with action sports e-retailer, CCS, Burton will retail the fun, fruity character tops at their nationwide flagships, including the Burton store on Spring Street, through October.  Proceeds benefit Boarding for Breast Cancer, action sports' not-for-profit organization committed to raising awareness of the disease. 

    While at first we thought the arrival of a tee emblazoned with "Save the Melons" might be steeped in irony given our own physical make-up, upon learning more we were set straight.