Not surprisingly, retailers have discovered the joys and benefits of social media outlets like Facebook and Twitter to entice shoppers this (potentially dismal) holiday season.
Traditionally, Black Friday has gone down with circulars advertising sales beginning at 4am and intrepid legions of shoppers stampeding the racks around the clock to kick off the shopping bonanza that the holidays have become. This year, the madness will leak early on social media sites to encourage spending with deals, promotions and incentives.
Designers working hard for the money have been manning store floors this fall, and are now tweeting to their consumers and draw them in to stores, with Stuart Weitzman buzzing about to make such connections, while Bloomingdales was giving away $25 gift cards to lucky Twitter followers. Basically, retailers are going Facebook and Twitter exclusive, and their pages on those sites will be the sole vehicle for hearing about sales and events being offered at different shops.
Now all we need is someone to come up with an e-commerce widget for their facebook page, and we're officially into the future.