Thread | NY
The inside line on New York fashion

Football Fan Fashion Receives a Reboot

Email
|
Print

    NEWSLETTERS

    AP
    This advertising image released by the NFL shows Serena Williams wearing a Miami Dolphins jersey. Williams is among the NFL fans who'll be appearing in ads promoting team-themed apparel and gear in a campaign called "It's My Team."

    Thanks to the NFL's latest collaboration with Marchesa designer Georgina Chapman, stadium fashion's receiving a reboot.

    Dubbed "It's My Team," the latest line features more than just game-day jerseys and oversized hoods. Up for grabs are fitted blazers, backless halter tops, and distressed leather boots—all with your favorite team's logo, reports The New York Times.

    "This campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round," says Vice President of NFL Consumer Products Tracey Bleczinski.

    It's the league's first feminine, fashion-forward collection.

    According to the Times, the ad campaign features 20 noteworthy NFL fans including former Secretary of State Condoleeza Rice, sportscaster Melissa Stark, and jewelry designer Melania Trump. Even Olympic gold medalist Serena Williams is part of the team. She wears a modified Miami Dolphins jersey with sky-high heels and a cream A-line skirt for her ad.

    The limited-edition line will make its debut just in time for the New York Giants/Dallas Cowboys season opener on September 5.