"Beyond the compelling marketing, there are two reasons why P90X is so popular. First, [Tony] Horton is the perfect front man. At 5´10* and 180 pounds with 9 percent body fat, he is genuinely ripped. He says he can consecutively do 110 pushups, 80 dips, 35 pullups, and eight 260-pound lat pulls. Plus, he can hold a handstand for a minute and even do a backflip off a wall. To prove it, he often drops to the floor and pumps out a few reps of whatever exercise he's talking about. His motto, which he wears on the back of his shirt, is "Bring It!" Along with the brawn, he has a full head of hair and—even under the harsh QVC makeup lights—no telltale signs of any nips or tucks. And, to the delight of the housedress set, he's not married.
But second, and most important, P90X—unlike the garbage heap of other "miracle" infomercial products—can deliver results. That's because it's built on such proven fitness principles as consistency, intensity, and variety, and you don't need special gadgets—just a pullup bar and dumbbells (or resistance bands). Simply pop a disc into your DVD player, move the couch out of the way, and follow along with Tony and his gang. In fact, Horton's critics claim there's nothing new in his workouts; if you do anything 6 days a week for 90 days, you'll lose weight and build muscle at any age."
- "The Power of P90X," Men's Health. Horton has helped sell a reported 3 million P90X DVD sets, in addition to his fitness accessories, nutritional supplements, and other workout programs.
Have you tried P90X? What was your experience with it?