The Topshop ice cream truck was last reported to be on the corner of St. Marks Place near Third Avenue, but has now moved to the nexus of the known fashion world. That's right, it's parked right in front of the Conde Nast building at 4 Times Square.
The folks inside the truck are giving away free gift cards that are valued at up to $500—the gimmick, of course, being that you won't find out how much yours is worth until the store opens April 2.
We're inclined to agree with NYMag, however: This might be the best store-opening promotion we've ever seen ... especially if Andre Leon Talley happens to be standing right next to the truck. Oops! Did we just give that away?