What to Know
- Target has apologized for erecting a fake facade that mimics the legendary rock club CBGB amid backlash from local historians.
- The awning was put up as part of the opening for Target's new store in the East Village with TRGT in red letters instead of CBGB.
- Local historians quickly condemned it as "tasteless" and a "deplorable commodification of local neighborhood culture."
Target has apologized for erecting a fake facade that mimics the legendary rock club CBGB as part of the opening of its new store in Manhattan's East Village.
Instead of CBGB in red letters, the white awning read TRGT and showcased a window display of store-branded T-shirts. It quickly drew the ire of local historians who condemned it.
Jeremiah Moss, author of "Vanishing New York," wrote on his blog that the display "might be the most deplorable commodification of local neighborhood culture I've ever witnessed."
The executive director of the East Village Community Coalition, Laura Sewell, described it in a television interview with WNYW-TV as "really pretty tasteless."
"To find a Disney fake version of whatever it was they thought we were - they're just off," said Sewell
CBGB is often considered the birthplace of punk and hosted early performances by Blondie, the Ramones and Patti Smith. It closed in 2006.
The New York Times on Wednesday reported that Target released a statement apologizing for its "one-day celebration."
"We sincerely apologize if some event goers felt it was not the best way to capture the spirit of the neighborhood," the statement said. "We always appreciate guest feedback and will take it into consideration as we plan for future opening events."