Small Business Saturday, the shopping event sandwiched between much hyped Black Friday and Cyber Monday, gave area bargain hunters yet another opportunity to find that perfect holiday gift.
In Long Island City, shops such as Tiny You lured shoppers with discounts and the satisfaction of supporting local businesses.
"I think it's nice to get something really special," said shopper Victoria Howard. "I know they carry clothes that are made by local designers. You're giving something a little more special as a gift, which is nice and not something you can buy anywhere."
American Express started Small Business Saturday in 2010, but independent retailers such as Seda Bagdasaryan are grateful that the Sunnyside Shines Business Improvement District has promoted the event.
"I appreciated it," said Bagdasaryan, owner of That's Incredible Jewelry. "My busiest time of year is Christmas."
Local musicians and business leaders let residents know exactly where the local mom-and-pop stores are located.
"The dollars go right back into the community," said Rachel Thieme of Sunnyside Shines. "Local businesses employ local people. They're spending those dollars right back in Sunnyside."