NBC Unveils 24-Hour News, Lifestyle Channel for NYC

Channel blends news, style, nightlife

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New York has a fresh and edgy take on news, lifestyle and culture with the debut of “New York Nonstop,” NBC’s new, 24-hour television channel.

“New York Nonstop” debuted Monday morning in nearly 6 million households and will bring a unique voice to the crowded world of news and information. In addition to up-to-the-minute business, politics and current events, "Nonstop" explores the trendsetters, emerging voices, music, restaurants and nightlife at the heart of New York City.

The channel is geared toward a city-minded audience, and its prospective viewers said they're curious about the blend of news and lifestyle content.

“I think it’s an interesting way to get our voice heard," said Chris Renna.

"Nonstop" aims to bring a more personal and interactive experience to its viewers. Segments like “Sidewalk Stories” will ask the city’s residents to sound-off on a current hot topic. In “What’s the Deal?” locals will try to answer some of the vexing questions specific to life in the city – like “why is it so hard to get a cab during rush hour?”

Nicole Porter, who works in the fashion industry, said New Yorkers are "always finding a new outlet."

Plus, "the things regular people say can be so funny. You can get so much more information about life," she said.

The channel’s signature program will air each night at 7 p.m. in an expanded, one-hour version of "New York Nightly News" with long-time anchor Chuck Scarborough

Viewers also will get information essential to managing life in New York – including updates on weather and current events every 15 minutes.

The channel is available on every major cable system.

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