Family, friends and colleagues are saying their final goodbyes to a Manhattan ad executive who plunged to her death Thursday when she went out to smoke on the balcony of her 17th-floor apartment and the railing she was sitting on gave way.
Funeral services for Jennifer Rosoff, 35, are being held in Woodbury, N.Y. Sunday.
Sources told NBC 4 New York that Rosoff and a date were on the balcony when she sat on the railing's corner and it broke, causing her to fall the ground, hitting scaffolding on the way down.
Her date told investigators he heard two pops before the railing gave way.
Witnesses reported seeing a screaming man, believed to be Rosoff's date, running from the building at 400 E. 57th St in Sutton Place. Police spoke to him and cleared him of any wrongdoing.
A source on the scene provided a description of the railing, which appeared to be metal, and was bent and twisted, with a cigarette lighter still sitting nearby.
Only the higher-floor corner apartments in the gray brick building have balconies, and the Buildings Department issued a partial vacate order for them Thursday.
A neighbor of Rosoff on the 17th floor, who did not want to give his name, told NBC 4 New York his landlord had sent the superintendent and an inspector to examine his balcony two or three months ago.
"They just asked to peek at it, and I just assumed they were only talking about the surface of it, because that's what they had worked on," he said.
A mother who also lives in the building said she was worried for her daughter's safety after the tragedy.
"I hope they're checking a lot more than the terraces," she said. "Everything should be checked."
The landlord, Stonehenge Management, LLC, did not immediately respond to requests for comment.
Rosoff, who had worked at The New Yorker and Lucky Magazine, was director of sales at TripleLift, an advertising company on Fifth Avenue. CEO Eric Berry told NBC 4 New York the staff was struggling Thursday after learning of her death.
"She was a well-loved and highly respected member of our team," Berry said in a statement. "The entire company is distraught by the loss of Ms. Rosoff -- she will be deeply missed."
Samantha Massa, an acquaintance of Rosoff, told NBC 4 New York "she was ambitious, she had a great career."
Shimon Prokupecz, Andrew Siff, Tracie Strahan and Brynn Gingras contributed to this report.