Lunch Break: Simon Doonan Promotes New Costume Line for Target with Hilarious Videos


We've officially stopped fretting over our Halloween get-ups.

In a two-part video to promote his new, pop-cultured Costume Couture by Simon Doonan halloween designs ($4.98-$30 at Target location and online), the Barneys creative director stars as a turban-wearing costume-conjuring swami, doling out sage advice to helpless partygoers and video viewers alike.

Doonan's hilarious turban and non-plussed (occasionally costumed) side pooch, Liberace aside, we appreciate parts one (in which Doonan coins the diva-witch hybrid "Diva Witch") and two (in which he geniusly outfits a petite sweets lover in a child-size Candy Corn suit) for the laughs as much as for Doonan's quirked-up brand of style advice.

Part One:

Part Two:

Contact Us