Jason Wu Branches Out to Eyewear


After debuting sunglasses on his Spring/Summer 2010 runway, CFDA award winner Jason Wu topped his latest collection for Resort 2011 off with a five-style line of eyewear created with Modo.

The eyewear really reflects the designer's latest savvy merchandising maneuver -- he's already demonstrated he's got good sell-through potential in the dresses category, so expanding into accessories (and even cameras) makes sense from a profitibility standpoint. In keeping with his aesthetic, the new eyeglasses have a strong, retro flavor to them, and are apparently inspired by literary characters like Jo from Little Women or Scout from To Kill a Mockingbird.

The glasses range from $255-285 and will be available at Ilori, located at 138 Spring Street in Soho.

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