Spider-Man Pays People To See It

"Spider-Man: Turn Off the Dark" has invited a series of focus groups to attend and give feedback on the Broadway musical. Just to sweeten the deal, the production threw in a Spidey "goodie bag" with contents worth $60, or just slightly less than the cheap nosebleed seats.

Art Beat's Patrick Healy points out that producers have sought such input before, but the latest round comes in the wake of largely scathing reviews published earlier this week. The first two of the six focus groups witnessed last night's performance, during which the actors playing Spider-Man and the villainous Green Goblin provided unique survey fodder when they got stuck in mid-air for three minutes.

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