Okay, so this new technology we just came across over on Allure's blog sounds way cool in a very Minority Report sort of way.
Apparently there's a company in Japan that is developing a "fragrance communication" system that allows you to send a scent via the internet.
What the what? Yeah, we did a doubletake too. Seems that you hook something up to your computer that then follows digital commands and mixes the fragrance for you to smell.
Of course many perfumes are super complex, so there are sure to be some limitations. But it sounds like sooner rather than later you'll be able to test a scent before you buy it online. Just keep some coffee beans at your desk when you're trying out a bunch.
Our one fear? Pop-up fragrance ads that become the digital equivalent of unwanted scent strips inside of magazines.
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