Bravo to Sarah Jessica Parker for being brilliant at leverage:
Mere months after the Twilight series gets pegged as the next Harry Potter, and mere heartbeats away from its first movie release, the movie star releases a perfume called... Twilight.
Coty Inc. said in WWD today that the fragrances are based on "moments in time," but we know the reality:
They're based on a catchphrase that's already made millions, and can stand to make even millions more.
Sadly, SJP probably won't make a cameo in the actual Twilight, which is really a bummer - put her in some midnight blue McQueen and she'd be a perfect goth princess.
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