London Fashion Week has added another show to its lineup. Pringle of Scotland (who have been showing in Milan) will join Matthew Williamson and Burberry back in the UK to celebrate the 25th anniversary of the British Fashion Council and the company's own 195th birthday.
And it sounds like they may be staying put at LFW as part of a new direction for the company.
We're looking forward to seeing this "more sensual, feminine" look in the newest ads, shot by Fabien Baron and starring Karlie and Mark Cox.
“It felt like the time for a new approach, and we wanted to bring in a different mood — one of sensuality and delicacy, with sultry undertones,” Creative Director Claire Waight Keller told WWD.
As long as they keep making those yummy knits, we think this all sounds fantastic.
Sponsored Topics: British Fashion Council - Matthew Williamson - Fashion week - London - Fashion
