Net-a-Porter Totally Understands Shame Shopping

a brown paper bag for that ten thousand dollar dress.jpg

In light of this morning's musings on Shame Shopping, we bring you something hot off our Inbox:

Net-a-Porter is now offering "discreet packaging" for all New York Premier orders.

Translation? They'll ship you your $16,000 Alexander McQueen coat in an unbranded, recycled brown paper bag if you so choose, and that way, your neighbors / roommates / boyfriend won't have to know you've been Shame Shopping your little heart out in the wee hours, and you can just casually explain that you've had a meatball parm hand-delivered to your door.

How thoughtful.

(Full e-mail after the jump)

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