Right this very second, Lydia Hearst is in Paris. Not because she's early for Saturday's shows, but because she's the star of the next Hermes lookbook.
This is just another gig in the UESider's burgeoning modeling career - she's posed for Escada, Nars, myriad editorials/covers, and she's even walked a few runways that weren't Heatherette.
Plus, a zillionaire publishing heiress is probably the best method of targeting-the-audience we've seen since Cory Kennedy smirked for Urban Decay.
Maybe they'll even name a coin purse or something after her.