Lily's Beauty Ads Out

lily cole for rimmel.jpg

Lily Cole's ads for Rimmel, which were announced almost a year ago, have finally hit

She poses with her mouth just parted, her hair in the wind, and each and every one of her freckles airbrushed out of existence.

As much as we love a great NSFW editorial with Ms. Cole, this beauty bot shot doesn't sit quite right.

PS Does anyone else think freckles are completely adorable?!

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