Even beauty brands are taking on “inner beauty” lately.
A growing number of companies have started to explore "nutraceuticals" - water that will clear up your acne, supplements for supermodel-shiny hair - even Henri Bendel is jumping on the bandwagon. They've just unveiled a sleek new space to showcase their exclusive partnership with the upscale supplement brand FunctionaLab.
I’m nothing if not cynical of the beauty supplement trend, but I have to say I was impressed by the professionalism of the brand. Instead of a one-product-fits-all approach, FunctionaLab launched with hundreds of lab-tested and health-concern specific nutritional supplements. From customized programs to antioxidant-boosted elixirs, all are aimed at enhancing outer beauty through inner health.