We just heard that the Comme des Garcons for H&M ad will be public very soon. We can't show it to you yet, but here's a fun fact from it:
The ad features a dress. And it costs $350.
Now, we get that Comme des Garcons goods come at a hefty price. But dresses from H&M? Really?
And if just one dress is $350, how much do you think those structured jackets will cost?
When we got our first full look at the line, we thought no one would buy it because it didn't have enough mass market appeal to fly off the shelves.
But now, well, we just don't think anyone's willing to shell out hundreds at a crowded H&M checkout desk.