ACNE & the Word ‘Generic'

acne generic girl jean.jpg

ACNE called these jeans the "Generic Girl Ripped Jeans" because:

1. Generic is the first word to pop into their mind when they picture the $375-ripped-jean-customer?

2. They know they're kind of late to jump on the roughed up, boyfriend jean bandwagon and are making a point of noting they're doing the same thing as everyone else?

3. In a moment of self-mockery they're acknowledging that a Lanvin collab doesn't necessarily bring in the big bucks and so they're ditching their Indie-cred for a split second?

4. It's an inside joke that accidentally made it all the way to Net-a-Porter?

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