The Minskoff theatre advertises "The Lion King" on West 44th street between Broadway and Eighth.
With the blitz of bad weather and rising travel expenses, New Yorkers could use a break.
To answer the call NYC & Co.’s Get More NYC Campaign is kicking off the first annual Broadway week and intersecting it with the ever-popular NYC Restaurant Week and throwing in a few other deals as a cherry on top of the discount pie.
From January 24th to February 6th at restaurants you can get lunch at 300 restaurants for $20.47 and dinner for $35.00 with a few exceptions. For a Broadway deal you can buy two tickets for the price of one for 18 productions including the Lion King, Billy Elliott, Jersey Boys and Wicked from January 24th through February 10th.
In its 19th year, Restaurant Week is hitting a milestone with the number of restaurant participants, but there are a few exceptions to the deal. The promotion does not apply to Saturdays, Sundays are optional and drinks/taxes are not included.
Of course New Yorkers can take advantage of this but the aim, according to NYC & Co. is to increase tourism numbers. Tourism numbers hit a milestone in 2010 with 48.7 million people, and Bloomberg hope to raise the number to 50 million by 2012.
In a press conference, Bloomberg reinforced, "Our cities unrivaled arts and cultural attractions--all 1200 of them--were a big reason why."