Why Sony Won at E3

Microsoft and Nintendo might have impressed at E3, but Sony had the best show

By Ted Ottey
|  Wednesday, Jun 16, 2010  |  Updated 2:17 PM EDT
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LOS ANGELES, CA - JUNE 15: Sony ad representative Kevin Butler speaks as Sony senior Vice president of marketing and Playstation Network Peter Dille looks on during Sony's presentation of its newest products for Playstation 3 at the Shrine Theater on opening day of the annual Electronic Entertainment Expo (E3) which is at the Los Angeles Convention Center, on June 15, 2010 in Los Angeles, California. The Entertainment Software Association expects 45,000 people to attend the E3 expo featuring more than 250 gaming industry publishers and developers such as Nintendo, Microsoft and Sony. (Photo by David McNew/Getty Images)

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After Sony concluded its press conference Tuesday afternoon, arguably the biggest question coming out of E3 is which of the video gaming behemoths -- Sony, Microsoft or Nintendo -- had the best press conference?

After watching all three press conferences, it's safe to say Sony's was -- by a landslide.

Many would be quick to argue this statement, citing that either Microsoft or Nintendo announced superior technology, or even better games. But unfortunately for Microsoft and Nintendo, it doesn't matter. Microsoft may have awed us with new details on the Kinect and Nintendo may have impressed us with the 3DS not requiring 3D glasses, but Sony blew us away.

Sony blew us away not with technology, new games or free giveaways. They did it by putting on the best show.

Thanks to Kevin Butler.

Kevin Butler changed the course of the conference. It became very clear that while Sony certainly has its own objectives within the gaming industry, gaming has transformed into something for everyone. Butler captured the emotions of being a gamer and reminded all of us why we play: for love of the game.

Sony may not have announced anything extremely groundbreaking, but for two hours, they united an industry built upon fragmentation and competition to share their vision and enthusiasm for gaming.

 

And no one does it better than Kevin Butler:

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