Hidden Cash Craze Coming to NYC

The man behind the Twitter scavenger hunt says it will make drops in Manhattan and Brooklyn this weekend

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    NEWSLETTERS

    TK
    Jason Buzi is "@HiddenCash"

    The man who has been anonymously hiding money across California and tweeting clues to the locations says @HiddenCash is coming to New York City.

    Jason Buzi, who was recently outed as the mystery donor behind the cash game, said his operation is expanding to several new places this weekend, including Manhattan and Brooklyn.

    Buzi said on CNN that there would be one drop in Manhattan and another in Brooklyn. Also this weekend, cash will be hidden in Las Vegas, Chicago, Houston and Mexico City, he said.

    Buzi, a San Francisco real estate investor and entrepreneur, said the movement began with the idea of just giving away money for fun. He said he has given away between $10,000 to $15,000 so far.

    "We're planning to give away a lot more," he said.

    Paris, London and Madrid are next, he added.

    Buzi has nearly half a million Twitter followers on the account where he tweets clues leading to the cash.

    The @HiddenCash Twitter account calls it a “social experiment for good” and Buzi insists there’s no profit-based agenda. He says he wants to encourage others to pay it forward.

    “Just because I am a businessperson doesn't mean everything for me is about making money. It isn't," he told NBC Bay Area in an email.

    Buzi attempted another cash stunt in New York City six years ago that didn't end well.

    Employees for Cashtomato.com, a video sharing company, hid cash in tomato boxes in Union Square, sparking a riot that sent one person to the hospital and had to be broken up by police. 

    At the time, Buzi told the Daily News that "maybe next time, I would plan this better."