"I Love New York" Ads Making a Come Back

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    NEWSLETTERS

    Bob Giraldi directed the commercial. (Published Tuesday, Aug 3, 2010)

    "I Love New York" television ads like those of the 70's and 80's tourism marketing campaign will start airing again this month, the state’s chief economic development agency Empire State Development announced Tuesday.

    “Just like a generation ago when Frank Sinatra and other stars appeared in the now legendary 'I Love New York' commercials that forever changed the way states market tourism, New York’s tourism industry is again at a defining moment,” said Empire State Development Chairman & CEO Dennis M. Mullen. 

    Alec Baldwin and Tina Fey, stars of NBC's “30 Rock,” TV host Rachael Ray and New York Jets quarterback Mark Sanchez are all part of the new crew promoting travel to New York State in the commercial.

    Bob Giraldi -- who is best known for directing the music video for Michael Jackson’s song “Beat It" -- directed the ad.

    “During the past few years, we have incorporated the best and most up-to-date marketing techniques into our practices to increase awareness of the many natural, historic and cultural attributes that New York State has to offer,” said Mullen. “Thanks to the support of Bob Giraldi, our participating celebrities and other partners, we can continue to provide marketing support to bolster New York State’s tourism economy.”

    The 30-second spot will also be shown on more than 650 flights daily on JetBlue Airways, a New York City-based airline. Tourism accounts for $46 billion in visitor spending and $13 billion in tax revenue statewide. See the video below to catch a glimpse of the commercial.