Bob Giraldi directed the commercial.
"I Love New York" television ads like those of the 70's and 80's tourism marketing campaign will start airing again this month, the state’s chief economic development agency Empire State Development announced Tuesday.
“Just like a generation ago when Frank Sinatra and other stars appeared in the now legendary 'I Love New York' commercials that forever changed the way states market tourism, New York’s tourism industry is again at a defining moment,” said Empire State Development Chairman & CEO Dennis M. Mullen.
“During the past few years, we have incorporated the best and most up-to-date marketing techniques into our practices to increase awareness of the many natural, historic and cultural attributes that New York State has to offer,” said Mullen. “Thanks to the support of Bob Giraldi, our participating celebrities and other partners, we can continue to provide marketing support to bolster New York State’s tourism economy.”
The 30-second spot will also be shown on more than 650 flights daily on JetBlue Airways, a New York City-based airline. Tourism accounts for $46 billion in visitor spending and $13 billion in tax revenue statewide. See the video below to catch a glimpse of the commercial.