Banker Rates Dates in Spreadsheet, Makes Mistake of Sharing File With One of Them

David Merkur ranked the women by physical attractiveness, kept track of communications and even color-coded boxes to signify his level of interest

Thursday, Apr 19, 2012  |  Updated 12:52 PM EDT
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One banker's scrupulous accounting of his love life "investments" didn't help him excel in the dating world.

A 28-year-old real-estate financier who says he’s too busy to keep track of his dating life input details for 12 different women he was seeing into a spreadsheet that ranked them by physical assets, kept communication records and used color codes to show his interest.

David Merkur’s calculating dating process was unearthed when he told one of his dates about it over drinks a few weeks ago. The woman, whom Merkur described on his spreadsheet as “very pretty, sweet & down to earth,” asked to see the document and Merkur sent it to her. She promptly sent it to her friends. Then it went viral.

The elaborate dating document had columns for profile photos, initial date comments, dates of message communication and attractiveness ranking.

Merkur also color-coded boxes to show his level of interest in a woman at any given time. Blue signified an upcoming date, orange meant “monitor closely” and dull yellow indicated “monitor casually,” the Post reported. Bold boxes signified ASAP.

Merkur told the Post he regretted creating the spreadsheet.

“Suffice it to say, I will never do anything like this again,” he said.

Merkur also told the paper he would no longer be using the services of Match.com, which is where he met eight of the women he tracked on his spreadsheet. He met the four other women he kept data on through friends and family.

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