Slowly but surely, the entertainment industry is grasping the fact that the Internet is the most important promotional tool they’ll ever have. Shows like South Park and Jackass already have websites on which fans can see full episodes for free; now, something similar is planned for Saturday Night Live.
According to Broadcasting & Cable, SNL executive producer Lorne Michaels and NBC are planning to develop an on-demand Web site that will feature clips from the popular show. Nothing is certain at this early stage, but it seems that they’re planning to offer clips taken from the show instead of full episodes, as well as previously unaired bloopers and rehearsal clips.
What prompted NBC to try this approach was the immense (surprise, surprise) success of SNL episodes on Hulu. However, B&C reports that monetizing this project is one of the biggest obstacles for NBC. I’d say that controlling the content yourself instead of having people share it somewhere else on their own is a good enough reward.
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