Read this and you'll look smart. You don't have to be intelligent to impress people -- you just have to fake it. Here's a daily list of fascinating articles that will wow your friends, surprise your co-workers and make you seem sharp at a cocktail party or over the lunch counter....
- Company execs are unhappy with ad agency models and are looking for a change. The idea that seems to have some traction is bypassing agencies all together and working with media companies directly.
- Our perception of vertical distances is skewed -- most likely because of how we evolved. Psychosocial reasons explain why a challenge appears easier if a trusted friend is nearby. But it appears that built-in perceptual illusions exaggerate a challenge's difficulty when alone.
- There are three species of bat that survive only on blood. Those blood-sucking creatures, among other phlebotomists, are profiled in a new book.
- The sewage system in the West is in danger of breaking down. Ninety percent of the world's sewage is dumped untreated into oceans, rivers and lakes. So, what's the solution?