Kanye West once again cracked the Billboard Hot 100s this week, but not with a song off of his recent "Yeezus" album. Instead, West’s 8-year-old song “Gone” off of his 2005 album “Late Registration” debuted in the Top 20 this week thanks to the viral “I Quit” YouTube video.
The song's revival comes courtesy of fellow Chicago native Marina Shifrin, who quit her job as a video editor by posting a video of herself dancing around her office to the ever-so-appropriate “Gone.”
Using subtitles only, Shifrin expressed her frustration with her Taiwan-based media company New Media Animation, claiming her employer valued quantity over quality. The video has notched 15 million views so far and prompted numerous parodies, including a response video from her former employer.
The stunt also got Shifrin a job offer from talk show host Queen Latifah. On the show, Shifrin said she didn't regret the questionable method of resigning.
"Sometimes I think you need to forcefully close one door in order for another to open a little easier," she said.
West's “Gone” concurrently debuted on the Hot R&B/Hip-Hop Songs at No. 6 and Rap Songs at No. 4, Billboard said. It marked the second time a song has cracked the Billboard charts on the strength of YouTube views, with the first being DJ Baauer’s “Harlem Shake” revival-phenomenon earlier this year, The Verge reported.
Billboard changed its policy this past February making songs that show renewed activity past their release cycle eligible for the charts. This shows not just a change in the music ranking system, but possibly a shift in the way record labels approach copyright enfringement, according to The Verge.