The new Mercer Street location brings yet another European trend-brand to the area, having replaced home store Distant Origins (to the chagrin of some). The label remains still a bit under the radar, which is nice for those in the know, but who knows, with Soho's every-expanding indie lineup starting to draw the masses (ahem, Isabel Marant and Jerome Dreyfuss), Zadig & Voltaire may yet gain some momentum.
Zadig & Voltaire Expands to Soho
Zadig & Voltaire
Friday, Jan 8, 2010 Updated at 12:46 PM EDT