It was only a matter of time before the immaculately made-up Kardashian sisters launched a beauty line, and now it's official: Slated to debut this December at beauty retailer, Ulta, the new collection, "Khroma," will bring fans a step closer to looking like the bronzed reality-star bombshells.
Considering how known the ladies are for their signature beauty looks (big eyes, big lips, bronzed cheeks), the new venture—which includes skincare as well as beauty products—looks like a safe bet for the Sisters K. According to WWD, the line could rack up as much as $50 million in sales its first year alone.
Each of the products in the Khroma range are designed to deliver a sense of luxury, but at accessible, mass market price points. The "Million Dollar Mask," for example, includes 24k gold as a main ingredient, but retails for just $19.99.
A number of the make-up products boast cheeky, even rather suggestive names, like the "Quickie" mascara, "Double-Up" shadow or "Joystick" lipstick. The line will also include Kardashian standbys like false eyelashes and bronzer compacts.