By now the news of Blake Lively as the likely new face of Chanel has spread far and wide (we say "likely," because neither Chanel nor Lively have confirmed the probably rumor—though neither have denied it either). In any case, it would surprise us greatly if Lively weren't the brand's newest model, as that would make the Gossip Girl starlet one odd girl out. Her co-star Leighton Meester has already been tapped by Vera Wang as the face for her newest fragrance (not yet named), while Taylor Momsen is pulling double-duty; besides nabbing a gig as the spokesmodel for Madonna and daughter Lourdes' clothing line Material Girl, the questionably-dressed, often-pantsless Momsen is the face forJohn Galliano's perfume Parlez-Moi d'Amour (Tell Me About Love). Personally we prefer Galliano's latest pick for the house of Dior, Natalie Portman, as the label's new model for Miss Dior Cherie—expect a Sofia Coppola-shot commercial, too.
L'Oreal tapped Rachel Weisz as its next celebrity model for ads that just recently debuted in Europe, while January Jones will be shedding her Betty Draper persona to channel an undoubtedly sexier bombshell for her springtime campaign for Versace. Tennis ace Rafel Nadal, meanwhile, will be stripping down to his skivvies to promote Emporio Armani Underwear, replacing Cristiano Ronaldo before him. And proving that athletes are in high demand, regardless of the sportiness of the product (or lack thereof), we have Tom Brady shilling for Ugg boots.
Perhaps the biggest head-scratcher is Lindsay Lohan for Kira Plastinina, but then again, one could consider it a low-expectation comeback effort for both parties involved.