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Jennifer Aniston the Latest Headliner in Celebrity Fragrance Game

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Jennifer Aniston Latest in Celebrity Fragrance Game

WWD

Jennifer Aniston's forthcoming perfume, Lolavie (which had previously been incorrectly revealed as Lola V), wafts into the celebrity-fragrance market here in the States after its UK launch this summer.

While she wouldn't reveal the significance of the name Lolavie, or, really, any specific notes used in its concoction, Jennifer Aniston revealed that the scent will be a "non-perfume-y" reflection of her favorite natural aromas like the beach and fresh flowers.  According to Aniston, it's subtle, natural and fresh, as well as completely personal -- basically her California-boho-girl aura bottled in a sleek little vessel and promoted with sunset-lit photos of her towel-wrapped and ocean-blown on the rocky beaches of Cabo San Lucas, Mexico.

Lolavie is being rolled out in the UK in July, and details of the subsequent US distribution are still pending -- although with Aniston's next film, Switch out in August, we're guessing the launch will coincide with that media blitz. 

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