Having each made a splash as innovators in their respective fields, Lady Gaga and Gilt Groupe are partnering on an exclusive flash sale in advance of the May 23 release of the singer's latest album, "Born this Way."
Starting May 20, Gilt and Gilt City will offer a "curated selection" of Mugler men's and women's ready-to-wear by Gaga stylist and creative director of the label, Nicola Formichetti; tickets to the Mugler fall runway show in Paris (which starred Lady Gaga last season, so could count as another audience with the singer), and VIP tickets to the Lady Gaga concert in NYC.
Fans will undoubtedly be firing up their engines at the noon start time; we're interested to see just how fast Gaga goes.
