The fashion industry has been salivating over any new details around former French Vogue editor-in-chief Carine Roitfeld's new project, and now the glossy has a name: "CR Fashion Book."
Roitfeld revealed the details of the new magazine exclusively to WWD, describing the project -- which is set to hit shelves in September -- as a "celebration of fashion and creativity."
The first issue is reportedly 288 pages, and as a testament to Roitfeld's enduring popularity, the glossy apparently already has a whopping 100 pages of advertisements. What's more, WWD reports that the magazine will only feature advertising spreads -- not adjacent pages -- and
that the glossy itself will have no front-of-book section, only long-form stories. The cover price: $9.95.
Right now, the magazine is based out of the Standard Hotel (nice!) and the each issue will apparently have a theme.
Most importantly, Roitfeld makes clear the new magazine is not looking to compete with Vogue. "The page has been turned," she told WWD. "It's time to find something new, something fresh -- for me and for the readers."
Considering Roitfeld's relationship with the creative minds behind Visionaire (whose parent company, Fashion Media LLC, is distributing CR Fashion Book) and Purple, it makes sense that the editor's new project would feel like a luxurious coffee table tome. But we were interested to note that Roitfeld is planning to keep the magazine's web site updated regularly, and the site -- whose URL Fashionista cleverly guessed -- is currently offering sign-ups for both digital and print subscriptions.