Barneys is known for its provocative holiday windows (last season, the upscale retailer collaborated with Lady Gaga on a series of moody, futuristic installations, most memorably with a giant silver motorcycle), but this year, it worked with the family-friendly Walt Disney company to create an unusual animated showpiece, dubbed "Electric Holiday."
According to WWD, the cartoon—which will loop on LED tiles at the Madison avenue location—opens with Minnie Mouse window-shopping for a Lanvin dress. Soon, her daydream transports her all the way to Paris Fashion Week, where she envisions high-fashion primping before posing for a glitzy photo session with photograher Steven Meisel.
Minnie encounters a fair share of fashion's A-list, from Linda Evangelista to Carine Roitfeld, Juergen Teller and Anna Dello Russo, as well as front-row editors like The New York Times' Cathy Horyn and WWD's Bridget Foley. A few Disney celebs, like Captain Hook and the Cheshire Cat, also make appearances in Minnie's daydream.
On the catwalk, Minnie struts her stuff in the coveted Lanvin dress while Snow White opts for Nina Ricci, Daisy Duck chooses Dolce & Gabbana and Goofy, Balmain. Mickey, meanwhile, steps out in a fall '12 Balenciaga sweatshirt.
Disney—which worked on the film for over a year—had no hang-ups about partnering with the retailer. “We thought, ‘A huge force in fashion and a huge force in animation. What better than for these two companies to get together and do something for the holidays?’” Luis Fernandez, senior vice president of creative for Disney Consumer Products, told WWD.
See the "Electric Holiday" installation in person starting Wednesday, November 12 at 660 Madison Avenue.