In this Dec. 3, 2009, photo released by the White House, President Barack Obama and first lady Michelle Obama, left, pose with Oprah Winfrey, right, in the Blue Room of the White House in Washington during a taping of a special, "Christmas at the White House," airing Sunday, Dec. 13, at 10:00 p.m. EST on ABC. (AP Photo/The White House, Pete Souza)
There are actual statistics confirming the wattage of Oprah's Midas mention - anything she utters sees something like a trillion-percent sales increase. So when President Obama appeared with the other O for the White House Christmas Special and dropped a com about the First Lady's Garavelli Brooch, he spurred a similar phenomenon for the jeweler.
Oh, how we love those Obamas. Put them in a room with Oprah, and, well, we get into a strangely zealous buying mood too. So when the President countered his wife's claim that she was responsible for their family's gift-buying by reminding her of the custom Garavelli brooch she was actually wearing at the time, the lines at the jeweler lit up. Turns out, Mr. O purchased the bauble at a Chicago jewelry shop that, inexplicably opted to remain anonymous.
Merry Christmas, Garavelli - it pays to outfit the First Lady when she's doing Oprah, apparently.