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Mercedes-Benz Enlists Gareth Pugh, Nick Knight on New Ads

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Mercedes-Benz Enlists Gareth Pugh, Nick Knight on New Ads

WWD

As, perhaps, the most fashion-conscious car company out there, Mercedes-Benz has taken the next step, tapping designer Gareth Pugh to design and style ads for their new sports coupe, the SLS AMG, shot by photographer Nick Knight.

The edgy pair seem to be a good choice for creating a scorching hot campaign for a cooler-than-thou car, and what we've seen proves as much.  A model clad in Pugh patent leather armor leggings, corset and shoulder piece sprawls cosmically atop the hood of the whip, whose lines mirror the pristine severity of the outfit. 

Look for the pics to drop during New York Fashion Week, then in subsequent issues of Vogue, here and worldwide.

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