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Hermes Sales Jump in the Second Quarter

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Hermes Sales Jump in the Second Quarter

Hermes.com

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We can all breathe a collective sigh of relief that Hermes appears to be weathering the economic storm, with sales up 12 percent thanks to the brand's iconic handbags and scarves.

Maybe the hype around Hermes' status bags and scarves came from Naomi Campbell's uncharacteristicly selfless donation of a croc Birkin to benefit charity, or maybe the iconic pieces like the Kelly, Birkin and now, Lindy bags, as well as the much sought-after collection of silk scarves, endure consumers' spending cutbacks with the lure of lifetime investment.

Our logic goes a little like this: See Jane get decked in a hot Cavalli gown and some giant "it" bag that'll be over in a flash.  See Jane get laid off.  See Jane get rehired.  See Jane tighten her belt. See Jane get a bonus and sagely decide to go big on a Birkin, because Birkins are, well, forever. 

Related Topics the great recession, hermes
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