Chief Creative Officer Christopher Bailey hatched the plan with CEO Angela Ahrendts in characteristic trailblazing Burberry style. The innovative merchandising strategy, to distinctly segment the varied collections under the Burberry label, came about as a result of the recession's impact on consumer spending habits. While London represents Burberry's classic, tailored businesswear, Brit's the punkier casual younger sibling - both more everyday than the runway RTW Prorsum line.
The Madison Avenue collection of stores is the first of its kind amongst Burberry's worldwide retail outfits, and each of the 1,500-square-foot shops are uniquely decorated to reflect their respective merchandise. Brit takes on a more urbane aesthetic with black chrome and sliding library ladders, while London's space feels like a lounge with warm wood and brushed chrome accents.
We can't wait to pop up for a little anglophile shopping sesh.