We got a hint earlier this week that the hotel portion of the Related Companies' mixed-use hotel/rental tower at 440 West 42nd Street would be a Yotel, the first U.S. installment of the European pod hotel chain.
The 669-room hotel does, indeed, appear to be happening as rumored. A tipster sends in the above shot with a note: "Looks like the Yotel design you posted for 440 W 42nd is accurate—the nauseating, foamy-looking hexagons have started going up.
I can already envision that Yotel neon sign blaring 24 hours and doing to me what Kenny Roger's Roasters did to Kramer." The 170-square-foot rooms behind the foamy hexagons are supposed to be $200-$250 per night. And may be some of the few places in the neighborhood where those hexagons aren't visible, in which case, interesting marketing strategy!
New Hell's Kitchen Yotel Annoys the Hexagon Out of Neighbors
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