Having already beaten back an incursion from Krispy Kreme, Dunkin' Donuts finds itself confronted with a new challenger, this one from the Great White North.
Sometime after closing up shop Friday shop night, 13 Dunkin' Donuts around the city will begin a transformation. By Monday they will have been reborn as Tim Hortons dough nut shops, including the Penn Station outpost which will be serving free coffee all day.
The switch came about following acrimony between the Riese Organization, which operates the 13 shops in question, and the Dunkin Donuts parent company. The trouble started a decade ago when the New York Post ran a front-page photo of a mouse enjoying a nosh at one of the Riese-run Dunkin Donuts.
A lawsuit brought by Dunkin Donuts was settled out of court five years ago when they ripped up Riese's noncompete in return for Riese extending his franchise commitment. It was this that paved the way for Tim Hortons' move into New York.
Tim Horton was a Canadian hockey great who helped the Toronto Maple Leafs win four Stanley Cups before opening his first donut shop in 1964. Ten years later he died in a car accident, but the chain lived on and now boasts more than 3,400 outlets.