He'll be inside a tiny room in the Reuters building laying down love jams in the warm confines of a private studio, while you're outside watching on the neat-o electronic billboards on the outside of the building and on the NASDAQ building. Want to hear it, too? Call a phone number for the audio.
Dumb? Yeah. It's sort of like going to a concert to watch the jumbotron, listening on headphones, while the band is back stage.
It's all courtesy of Diet Coke. Which, if you think about it, is also kind of dumb. Drink a junky soft drink that tatses like chemicals and will probably eventually give you cancer.