With games being played in stadiums with no fans and revenue reduced, the New York Giants have reached a multi-year arrangement with DraftKings, making the Boston-based company the official sports betting, i-gaming and daily fantasy operator of the NFL team.
The Giants and the daily fantasy sports site that also became one of the country’s leading sports books announced the deal Wednesday. It grants DraftKings access to official Giants marks and logos. There will also be a first of its kind virtual SportsLounge open on Giants' game days, providing attendees access to all DraftKings platforms.
Currently, fans are not allowed to attend home games at MetLife Stadium in East Rutherford, New Jersey.
The Giants did not say how much the deal was worth.
A digital advertisement for DraftKings was shown during the Giants' season opener on Monday night against the Pittsburgh Steelers.
DraftKings said it offers more than 700 teams on its betting platforms. The Giants rank in the top 40 for most highly bet franchises by both handle and wagers, the company said.
