Reality TV stars make their bread and butter pulling crazy stunts for the camera - skinny dipping, starting fights or hooking up to indulge millions of viewers' voyeuristic curiosity.
Former "Big Brother" contestant Jade Goody is set to top them all.
Goody, a terminal cancer patient whose struggle with the disease is already airing on a British TV program, said Thursday that she would consider letting print or television media be present to document her final breath, the New York Times reports.
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"I've lived my life in front of the cameras," Goody told UK tabloid The News of the World Sunday. "And maybe I'll die in front of them."
Goody has been a tabloid favorite in the UK since her 2002 stint on "Big Brother," one of Britain's most popular television programs. She earned almost instantaneous popularity for her working-class persona on the show and became an overnight media sensation who saturated the British market with Jade Goody-inspired products like perfume and workout videos, the New York Times reports.
She learned she had cervical cancer on-camera last August as she competed in an Indian version of "Big Brother." Doctors told the 27-year-old Friday the cancer had terminally spread.
"I've lived my whole adult life talking about my life," Goody told the News of the World, who bought partial rights to cover her last days.
Goody's upcoming wedding to boyfriend Jack Tweed will be splashed across UK and American press alike - celeb rag OK! Magazine paid a reported $1 million to cover it, according to the Times. The wedding footage will also air as part of "Jade's Progress," a program for "Living," a UK channel, that is following Goody's cancer struggle.
The possibility of Goody's on-camera death was met in the UK with mixed reactions. Goody has openly admitted that she lives her life in front of the lens to financially provide for her two children, Bobby and Freddie.
"Please, please, please demand some privacy now, for your own sake and your children's," Now magazine editor Jane Ennis wrote in the Daily Mail. Ennis said she felt "ashamed and guilty" for helping to create the Jade Goody media machine that spiraled the cancer patient into the national spotlight.
UK Prime Minister Gordon Brown said he admired Goody's decision to use her time in front of the camera to support her family.
"Her determination to help her family is something that we have got to applaud, and I wish her family well," he said at his monthly news conference Wednesday.
Goody said she isn't concerned about popular opinion of her and that the decision is her own to make.
"I know some people don't like what I'm doing, but at this point, I don't really care what other people think," she said.