Most everyone knows that the Microsoft ads with Seinfeld didn’t go over very well with the blog world, so they’ve started an “I’m a PC” campaign. And they’ve also launched an interesting online viral marketing site to go along with this new ad campaign.
If you click on the Get Into the Campaign link you will be able to upload your photo or record your video proudly proclaiming that you are a PC and it can be viewed in their Online Gallery. Even more exciting than that is the possibility that your photo or video could very well make it to the giant screens in Times Square! There’s a live view of Times Square on the site as well so not only can people in New York City see your mugshot but many more online as well.
Microsoft is actually trying hard this time to change their public image and it appears that they are succeeding with this new ad campaign. Using the Web and engaging everyone to become a part of it is a stroke of genius. I wouldn’t be surprised to see a few Mac people on that site.
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