One to Watch: Jackson, Johnston and Roe

Childhood friends Sara Moffat, Teo Griscom and Riley Salyards liked the way their grandfathers' surnames sounded together so much, they named a fashion brand after them. Their brainchild, Brooklyn-based label Jackson, Johnston and Roe, pays homage to their forebears through lively, "handsomely"-crafted garments with an artsy-prep twist.

After a brief stint in Los Angeles, the designers relocated to NYC's garment district in 2005, where they cultivated a reputation for simple, impeccably-crafted apparel with an "eco" edge. In addition to being crafted entirely in NYC, each and every material in the JRR line is either natural or certified organic.

Devotees of the brand can count on perfectly-pleated pants and unusual graphic blouses season after season (the new collection's quirky farm print features ponies munching on tufts of grass) while attractive "green" details like recycled buttons or humanely-harvested "peace" silk give the line an eco edge over the prepster competition like Steven Alan and APC.

As for us, we're just hoping one of those dip-dyed satin rompers hits our local "Bird" location. To view the entire spring collection or for ordering info, visit

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