The LuLu Leash

Plus the Firefighters of NYC 2010 calendars and more – all to support worthy causes


BRIGHT IDEA: After Betty Gottfried and her pup were nearly struck by a car running at night, she came up with the idea for LuLu, the first fully illuminated dog leash. It operates on two AA batteries and can be seen from a quarter of a mile away in the dark – and the best part? Every animal shelter signed up with the LuLu Leash program gets 100% of the leash’s sales (and ones that aren’t still get $1 from every leash purchased). Get more details and buy at

BRAVE: A portion of the proceeds from the sale of New York City Firefighters calendars goes to benefit the Staten Island Burn Center or the Thomas R. Elsasser Fund, supporting the families of active FDNY members lost off the line of duty. The twelve months of (mostly) hunks is just gravy, really. $14.99-19.95 at the Firestore, 17 Greenwich Avenue; 212-226-3142.

HANDMADE: Maya Greven donates a portion of the proceeds from her Maiden Love shop’s ultra-cuddly, handmade Soft Heart Softies stuffed toys (we especially love her patchwork elephants) to benefit the furry and feathered through The Lost Ladybug Project, The Elephant Sanctuary, and The World Society for the Protection of Animals. $22 and up at Maiden Love. 

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