Doesn't it seem like there's more protesting than usual these days? People are taking to the streets over foie gras, demanding publicly-posted calorie counts, and calling for the reduction of sodium in. Well, add tirelessly campaigning for the resignation of beloved McDonald's mascot Ronald McDonald to the list, because activists are doing that too.
Boston-based group Corporate Accountability (they also tried to take down too-cool smoking mascot Joe Camel) took the streets of Chicago today because they believe that mascots like Ronald are specifically targeted toward young children and are one of the major contributing factors to childhood obesity. Totally false, counters McDonalds. Ronald "helps deliver messages to families on many important subjects such as safety, literacy, and the importance of physical activity and making balanced food choices," says the company. Shouldn't these people really be targeting the Hamburglar anyway? He promotes obesity and criminal activity. [Chicago Breaking Business]