A Brooklyn Mitzvah: Converting the Hipsters

The gentrifying core of Bushwick occupies only a few blocks, and for Rabbi Menachem Heller, 29, herein lies the problem.

As an emissary of the Chabad-Lubavitch movement, a branch of Hasidic Judaism that emphasizes outreach to less observant Jews, Rabbi Heller wants good access to the hipster arrivistes. Unfortunately, his current spot is too far away from the few hangouts – a health food store, a coffee shop, an artists’ studio space, a bar or two – to get noticed.

Mr. Heller moved to the neighborhood three years ago, after hearing from a couple of relatives, Chabad emissaries in burgeoning North Williamsburg, that people were leaving their neighborhood for Bushwick, seeking cheaper rents.  read more »

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